Tsuki Ichi — a monthly market that needed to be found

The market moves four times a year and its audience is split almost evenly between residents and visitors who do not read Japanese. Every piece had to work in two languages without doubling in size.

We designed the system around one rule: the date and the station exit are always the two largest things, in both languages, on every surface from the A5 flyer to the site.

The site is a single page. There is no navigation because there is nothing to navigate to — the whole proposition fits above the fold on a phone.